Checkers Sixty60
Getting stuff tomorrow is so yesterday
My role
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My role
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Discovery & research
Collaborated with the product team to define the tone of voice, ensuring it aligns with the brand’s identity as accessible and user-friendly. Conducted competitive analysis to evaluate messaging strategies used by other grocery apps, identifying gaps and opportunities for differentiation.
Wireframing & early drafts
Partnered with UX designers to draft microcopy for core flows, including onboarding, search, and checkout. Ensured wireframes included clear, concise placeholder text that highlighted key user actions and minimized friction.
Development & implementation
Partnered with UX designers to draft microcopy for core flows, including onboarding, search, and checkout. Ensured wireframes included clear, concise placeholder text that highlighted key user actions and minimized friction.
UX copy analysis
Partnered with UX designers to draft microcopy for core flows, including onboarding, search, and checkout. Ensured wireframes included clear, concise placeholder text that highlighted key user actions and minimized friction.
Results & learnings
Partnered with UX designers to draft microcopy for core flows, including onboarding, search, and checkout. Ensured wireframes included clear, concise placeholder text that highlighted key user actions and minimized friction.
Partnered with UX designers to draft microcopy for core flows, including onboarding, search, and checkout. Ensured wireframes included clear, concise placeholder text that highlighted key user actions and minimized friction.
Partnered with UX designers to draft microcopy for core flows, including onboarding, search, and checkout. Ensured wireframes included clear, concise placeholder text that highlighted key user actions and minimized friction.